Even though the new flat top rectangular milk jugs are cheaper to ship and better for the environment, resulting in about a 15 cent per gallon savings for consumers (sometimes more), many are saying they like the old cartons better.
Why? The new cartons are said to take a little getting used to because of their size and shape, making them a little unwieldy when it comes to lifting the jug and pouring from it. It has resulted in some retail outlets offering pouring classes teaching people how to pour from them without pouring the milk all over the table. No, I’m not making this up.
But, if you watch the video below, the people who try pouring from them don’t have any problem whether they use the new technique or just pick the jug up and pour.
I think consumer resistance is more to do with the carton being “different” than anything else. We humans seem to shun change and hate it when anything is different or new.
I think the new jugs are a great idea.
The jugs are cheaper to ship because 50% more milk can be fit into the same space than with the old milk jugs. Plus no crates are needed (the traditional milk jug we’re used to seeing in the store has to be shipped in crates; otherwise the milk jugs can’t be stacked) which means no empty crates have to be picked up from stores and taken back to the factory to be cleaned and reused. Superior Dairy is estimating the redesigned milk jugs has cut water use by 60 to 70 percent and has cut labor by half.
Plus, the milk gets to the store faster because the new jugs make it faster to package the milk, which means the milk can get from the cow to the store several hours to almost a whole day quicker.
pour.
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